Executive
AI COO · delegates, strategy, reporting, risk
Use case
Launch an eCommerce brand with a team that does the launch work.
You already know what you want to sell. What is missing is everything between the idea and a store that can take an order — positioning, listings, pages, the first campaign.
Apply for Early AccessWindows desktop app · Local-first · Your store and ad accounts stay connected on your own machine
Research
Market, competitor, product, trend
Artist
Generates brand and marketing imagery — logos, hero banners
Store Optimization
Conversion, pricing, merch, SEO, UX
Advertising
Paid ads, budgets, bids, ROAS
Analyst
Report pages & metrics from real store data
What stands between an idea and a launch
The work is broad, not hard
Positioning, product pages, store setup, ad accounts, support policies. None of it is difficult on its own, and all of it has to happen before you sell anything.
Hiring for it is premature
Each of those is a fraction of a role, so you either do all of them yourself or pay for people you cannot yet keep busy.
Momentum dies in the details
Brands stall on the hundredth small task, not the first big one.
What launching looks like
Orders142
Revenue€6.4k
Flagged3
Product page rewritten · 12 SKUsDone
Refund proposed · order #4821Needs you
Publish storefront bannerNeeds you
Store Optimization builds the storefront around your product and writes the pages — positioning, listings and the conversion work on them.
How the team launches a brand
You describe the brand you want to build. The Executive Agent sets the operating rules and assembles the specialists around your product rather than around a template.
Executive
Defines the business and the rules
It learns what you sell, which platforms you use, where you operate and how you want the company run — then writes the plan and hires against it.
Research
Reads the market you are entering
It checks demand, competition and pricing against marketplace data covering 190M+ listings, so your positioning starts from the market rather than a hunch.
Store Optimization
Builds the storefront and writes the pages
Listings, product pages and the conversion work on them, inside the store platform you connect.
Advertising
Sets up the launch campaign
It prepares the first campaign in the ad accounts you connect and stops for your approval on the budget.
You keep the final say
Nothing that spends money happens on its own. Budgets, refunds and anything with a cost attached stop for your approval, and you approve or reject each one.
Bring the product. The team does the launch.
Early access is opening gradually to sellers who want to help shape how this works.
Apply for Early Access